Rob Baird LIVE | 24 On Tour
ParsonsKellogg formally announced the launch of The Galilee Project in November of 2019. The Galilee Project has been an internal initiative since 2004 that encourages employees to pay goodness forward in the community with internal rewards. We have further promoted this concept by expanding outside of our internal team rewards to support our charitable outreach programs. The Galilee Project is now a new division of ParsonsKellogg that is focused on charitable giving through live music and will be produced through 24 On Tour.
This past December, 24 On Tour produced a live concert in support of The Galilee Project featuring americana and alt-country singer, Rob Baird, as well as his full band and production team. Rob Baird is a singer-songwriter from Memphis, Tennessee and released his fourth record “After All” on Hard Luck Records in 2019. Baird has toured and played shows with Jason Isbell, Billy Joe Shaver, The Steeldrivers, Don Williams, Jack Ingram, and many others.
The concert was a success with over a hundred attendees and raised awareness and charitable donations for Boys Town New England, a local charity that supports children and families in need. A band merchandise pop-up store was set up on-site featuring custom designed apparel, hats, and YETI drinkware for purchase. The custom merchandise store included a retail set-up and a specialized microsite to promote excitement within the event.
For more information about our experiential events division, corporate gifting experiences, and corporate event entertainment services Visit 24 On Tour.
Read our previous blog on Winter Corporate Gift Experiences for ideas and inspiration for your next gift experience.
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